What It Is

The classic influencer strategy, done properly

In a paid promotion, you pay a creator to feature your brand in dedicated content — a sponsored post, a product review video, a reel, or a story. Because the creator speaks to their own audience in their own style, the message lands with a credibility traditional ads can't match.

The traditional pain points — opaque pricing, endless email chains, missed deliverables, and no proof of performance — are exactly what Vidzers removes. Every promotion runs with transparent rate cards, standardized contracts, an approval workflow, and real-time tracking of every deliverable.

Sponsored posts

Static or carousel posts featuring your product, with disclosure built in.

Dedicated videos

Reviews, unboxings, tutorials, and integrations on YouTube and beyond.

Reels & shorts

Short-form video with the highest organic reach on most platforms.

Stories

Time-boxed, urgent formats — ideal for offers, launches, and links.

Implementation

How to run paid promotions on Vidzers

1

Create the campaign brief

Define your goal, target audience, budget, content formats (post, video, reel, story), and key messages in the Marketer App's campaign builder.

2

Shortlist creators & negotiate

Review AI-matched creators with past performance data and transparent rate cards. Negotiate scope and rates entirely in-platform — no email chains.

3

Lock the contract

Standardized in-platform agreements cover deliverables, timelines, licensing, and disclosure requirements — signed before any work starts.

4

Approve content before it goes live

Creators submit drafts for review. Leave timestamped comments, request edits, and approve in one click — nothing publishes without your sign-off.

5

Publish & engage

Creators publish across their channels. Instagram comment automation auto-responds to viewer questions and drives DMs from every sponsored post.

6

Measure & pay

Track reach, engagement, conversions, and CPM in the unified ROI dashboard. Creators are paid directly with clear timelines.

Best Fit

Which brands should use paid promotions?

D2C & e-commerce brands

Product demos, reviews, and discount-code promotions convert directly into trackable sales.

Brands launching something new

A coordinated wave of sponsored content builds awareness and social proof faster than any single channel.

Apps & digital services

Walkthroughs and "how I use it" content drive installs and signups with authentic context.

Trust-driven categories

Beauty, wellness, finance, and parenting brands benefit most from creator credibility and honest endorsement.

Best Practices

Get the most from every promotion

Paid promotions work best when creators keep their authentic voice. Brief the outcome, not the script.

  • Prioritize engagement quality over follower count — smaller, highly engaged audiences usually out-convert big ones.
  • Give creators creative freedom within clear guardrails; audiences spot scripted ads instantly.
  • Always include proper disclosure (#ad / Sponsored) — it's required and doesn't hurt performance.
  • Use unique links or codes per creator so the ROI dashboard attributes conversions accurately.
  • Run multiple creators in parallel and double down on the profiles that perform.
Keep Exploring

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